Local Food Adventure
Eat like a local
Taste authentic Seoul! From Euljiro's nostalgic nogari alleys to Haebangchon's international gastro scene, experience the diverse flavors that define Seoul's food culture.
Places in this experience
HBC (Haebangchon) Gastro Alley
A foodie paradise with international restaurants, craft beer bars, and cozy wine spots on the slopes of Namsan.
Namdaemun Market
Korea's largest and most historic traditional market with over 600 years of history, named after the nearby Namdaemun (Great South Gate). This sprawling marketplace covers an area of 42,000 square meters with over 10,000 vendors selling virtually everything - from clothing, accessories, and home goods to ginseng, dried seafood, traditional crafts, and electronics, all at competitive wholesale prices.
Hongdae Playground
The heart of Hongdae's street performance culture, where indie artists, buskers, and dancers showcase their talents every weekend.