All That Jazz
Itaewon
Korea's oldest active jazz club, established in 1976 and operating 364 days a year, closed only on Memorial Day. Considered a sacred place for Korean jazz, this legendary venue has been nurturing the local jazz scene for nearly five decades. In 2023, All That Jazz relocated to a new modern space in Itaewon, bringing its storied history into a contemporary setting.
Amazing Brewing Company
Seongsu
A pioneering craft brewery in Seongsu-dong housed in a beautifully renovated wooden building from 1959. This stylish taproom and beer garden has been a cultural landmark since 2016, offering around 50 varieties of fresh craft beer brewed on-site with an annual production capacity of 60 tons.
Amorepacific Museum of Art
A stunning contemporary art museum located in the iconic Amorepacific headquarters designed by David Chipperfield. Opened in 2018, the museum features world-class exhibition spaces showcasing both Korean and international contemporary art, along with the APMA Cabinet and apLAP art library, creating a comprehensive cultural destination with completely free admission.
Arc N Book
A modern lifestyle bookstore and cultural complex in Euljiro's historic district, combining curated books with design products and a cozy cafe. Famous for its stunning "book tunnel" entrance and blend of literary culture with contemporary lifestyle offerings.
Seoul Bamdokkaebi Night Market - Yeouido
Seoul's most vibrant night market featuring international cuisine, handmade crafts, and live performances along the scenic Han River at Yeouido Hangang Park.
Banpo Rainbow Fountain
Gangnam
The world's longest bridge fountain, officially registered in The Guinness Book of Records in 2008 at 1,140 meters in length. Operating since April 2009, the Moonlight Rainbow Fountain features 200 lights illuminating spectacular dancing jets of water in vibrant rainbow colors. The fountain draws water directly from the Han River and recycles it, pumping 190 tons per minute.
Bar Cham
A cocktail bar that beautifully bridges Korean tradition and modern mixology, Bar Cham operates inside a renovated hanok in the atmospheric Seochon neighborhood. Ranked No. 28 on Asia's 50 Best Bars in 2022, the bar has gained international acclaim for its creative use of Korean spirits and ingredients. Owner and bartender Lim Byung-jin crafts thoughtful cocktails that celebrate Korea's regions and seasonal produce, turning traditional ingredients into contemporary drinking experiences.
Big Lights
Itaewon
Seoul's pioneering natural wine bar and Neo-French bistro that opened in 2017 in Hannam-dong. As the first natural wine bar in the city, Big Lights has become the epicenter for rare and exclusive bottles, offering food using only seasonal ingredients prepared on firewood and charcoal grill. The menu constantly evolves to complement their exceptional natural wine selection.
Bukak Skyway Palgakjeong Pavilion
A spectacular observation pavilion perched at 345 meters altitude on Bugaksan Mountain, offering breathtaking panoramic views of Seoul including Namsan Tower, the Han River, and the city's modern skyline alongside ancient fortress walls.
Bukchon Hanok Village
Insadong
A preserved traditional village with hundreds of hanok (traditional Korean houses), narrow alleyways, and stunning views.
Changdeokgung Secret Garden
A UNESCO World Heritage Site featuring a stunning hidden garden that served as the royal family's private retreat. The secret garden (Huwon) showcases traditional Korean landscape architecture with serene ponds, pavilions, and ancient trees covered in winter snow.
The Forest Choso Chaekbang
A unique bookstore cafe perched on Inwangsan Mountain, housed in a beautifully converted old police station from 1968. The space features stunning glass walls that frame panoramic views of the Seoul skyline, creating an unforgettable atmosphere for reading and relaxation. Known for its freshly baked bread and desserts, Choso Chaekbang also hosts occasional book talks and intimate music concerts, making it a cultural hub as well as a serene retreat.