Popular Experiences
Trending Places

1in1jan Cafe (Eunpyeong Hanok Village)
Insadong
A stunning cafe perched at the highest point of Eunpyeong Hanok Village, offering panoramic views of traditional hanok rooftops and Bukhansan Mountain. Established in 2016, this Korean-aesthetic cafe honors the value of each person with one cup of coffee while showcasing the beauty of hanok architecture.

24hr Robot Cafe
Experience the future of coffee culture at Seoul's innovative 24-hour robot cafe, where cutting-edge automation meets artisanal coffee. This unique establishment combines the convenience of round-the-clock service with the novelty of robot-powered beverage preparation, offering visitors a glimpse into Seoul's technological advancement in the hospitality sector.

5TO7 Seongsu
Seongsu
A specialty cafe in trendy Seongsu-dong dedicated to Japanese-style souffle pancakes. 5TO7 offers five signature souffle varieties including fruit, Earl Grey, crème brûlée, matcha, and tiramisu. The cafe features a modern interior with large windows overlooking Seoul Forest, outdoor seating, and an antique-inspired aesthetic. Each souffle is carefully prepared with fluffy texture and creative toppings, making it a popular destination for dessert lovers.

All That Jazz
Itaewon
Korea's oldest active jazz club, established in 1976 and operating 364 days a year, closed only on Memorial Day. Considered a sacred place for Korean jazz, this legendary venue has been nurturing the local jazz scene for nearly five decades. In 2023, All That Jazz relocated to a new modern space in Itaewon, bringing its storied history into a contemporary setting.

Amazing Brewing Company
Seongsu
A pioneering craft brewery in Seongsu-dong housed in a beautifully renovated wooden building from 1959. This stylish taproom and beer garden has been a cultural landmark since 2016, offering around 50 varieties of fresh craft beer brewed on-site with an annual production capacity of 60 tons.

Amorepacific Museum of Art
A stunning contemporary art museum located in the iconic Amorepacific headquarters designed by David Chipperfield. Opened in 2018, the museum features world-class exhibition spaces showcasing both Korean and international contemporary art, along with the APMA Cabinet and apLAP art library, creating a comprehensive cultural destination with completely free admission.

Arc N Book
A modern lifestyle bookstore and cultural complex in Euljiro's historic district, combining curated books with design products and a cozy cafe. Famous for its stunning "book tunnel" entrance and blend of literary culture with contemporary lifestyle offerings.

Aruhi Niwa
A popular sushi omakase restaurant in Yeouido known for exceptional value. Aruhi Niwa offers fresh seasonal sushi courses at surprisingly affordable prices (dinner omakase from β©48,000), making it a favorite among office workers and sushi enthusiasts. Despite the budget-friendly pricing, the quality of ingredients and skillful preparation rival more expensive establishments. The restaurant's popularity means reservations are extremely difficult to secure, earning it the nickname "μ€κ°μ μ²" (harder to get than university admission).
By Area

Myeongdong
Bustling shopping paradise with K-beauty galore
Seoul's premier shopping and beauty district, packed with cosmetics stores, street food, and international brands.

Hongdae
Indie music and youth culture hub
The heart of Seoul's indie music scene and youth culture, featuring street performances, trendy cafes, and vibrant nightlife.

Itaewon
International melting pot with global flavors
Seoul's most international neighborhood with diverse cuisine, global shops, and a welcoming atmosphere for foreigners.

Gangnam
Glitzy and glamorous, K-pop central
The affluent district made famous by PSY, known for upscale shopping, K-pop entertainment, and modern architecture.

Insadong
Traditional arts and cultural heritage
Traditional Korean culture district with art galleries, antique shops, tea houses, and hanbok rental stores.

Seongsu
Industrial chic meets creative energy
Seoul's hottest neighborhood, transformed from an industrial area into a trendy hub of converted warehouse cafes, galleries, and lifestyle shops.