PITC (Pearl in the Clay)

Experience the magic of Christmas year-round at PITC, one of Yeonnam-dong's most enchanting cafes. This spacious three-story establishment captivates visitors with its stunning Christmas tree decorations and exotic atmosphere.

About PITC

PITC, which stands for "Pearl in the Clay," is a large-scale cafe that has become famous for its magnificent Christmas tree installations. The cafe spans from the first floor to a third-floor rooftop, offering diverse spaces for different moods and occasions. During the holiday season, the entire building transforms into a winter wonderland, making it a popular destination for couples and Instagram enthusiasts.

What Makes It Special

• Seasonal Christmas Magic: Famous for its elaborate Christmas tree decorations throughout the building
• Rooftop Views: Three-floor setup includes a beautiful rooftop overlooking the Hongjecheon stream area
• Middle Eastern Delights: Specializes in kunafe, a traditional Middle Eastern dessert
• Spacious Interior: Multiple floors and outdoor terrace provide ample seating and diverse ambiance options
• Trendy Location: Situated in the heart of the popular Yeonnam-dong cafe district

Practical Information

Address: 13 Seongmisan-ro 11-gil, Seongsan-dong, Mapo-gu, Seoul Hours: Daily 11:00-21:00 (Last order 20:00, Closed on the 4th Monday of each month) Access: Located between Gajwa Station and Hongik University Station Special Note: Parking is not available; public transportation is recommended

Perfect for winter dates, Instagram photoshoots, or enjoying festive desserts in a magical atmosphere that captures the Christmas spirit regardless of the season.

Location

Easily accessible from the Yeonnam underground passage, PITC represents the modern, trendy cafe culture that defines the Hongdae area, blending international dessert traditions with Korean cafe aesthetics.