Bukchon Hanok Village
Insadong
A preserved traditional village with hundreds of hanok (traditional Korean houses), narrow alleyways, and stunning views.
Gwangjang Market
Insadong
Seoul's oldest and most beloved traditional market, established in 1905 as Korea's first permanent market. With over 120 years of history, Gwangjang Market is legendary for its authentic Korean street food scene and buzzing atmosphere. The market has over 5,000 shops and welcomes approximately 65,000 visitors daily, making it one of Seoul's most vibrant cultural destinations.
Jogyesa Temple
Insadong
The center of Zen Buddhism in Korea, famous for beautiful lantern displays during Buddha's Birthday celebrations.
Kiwa Taproom
Insadong
A unique craft beer pub hidden within Bukchon's maze of traditional hanoks, serving great beers under a charcoal-colored giwa (traditionally-tiled) roof. This skylit hanok combines traditional Korean architecture with modern craft beer culture.
Ssamziegil
Insadong
A unique spiral-shaped art mall in Insadong with traditional crafts, handmade goods, and artisan workshops.
Tongin Market
Insadong
A historic traditional market near Gyeongbokgung Palace, famous for its unique "Dosirak Café" experience where visitors can create their own Korean lunchbox. Established in 1941, this market offers an authentic glimpse into local Seoul life with over 75 vendors selling fresh produce, Korean street food, and traditional snacks.