Korea House
Myeongdong
An elegant cultural complex offering authentic royal court cuisine (gungjung yori) and traditional Korean performances in a beautiful traditional hanok setting. Recognized with three ribbons in the 2025 Blue Ribbon Survey, Korea House serves Hanjeongsik table d'hote featuring seasonal ingredients and historic royal tribute foods, presenting traditional Korean culinary arts with exceptional refinement and grace.
Myeongdong Cathedral
Myeongdong
Korea's first brick Gothic church, a historic landmark that played a significant role in Korea's democratization movement.
Myeongdong Cosmetics Street
Myeongdong
The ultimate destination for K-beauty lovers, with flagship stores of major Korean cosmetics brands offering exclusive products and free samples.
Namdaemun Market
Myeongdong
Korea's largest and most historic traditional market with over 600 years of history, named after the nearby Namdaemun (Great South Gate). This sprawling marketplace covers an area of 42,000 square meters with over 10,000 vendors selling virtually everything - from clothing, accessories, and home goods to ginseng, dried seafood, traditional crafts, and electronics, all at competitive wholesale prices.
Piknic
Myeongdong
An urban retreat in Hoehyeon-dong where art, music, literature, and food converge. Opened in 2018 by exhibition planning company Glint, this multi-layered cultural complex combines an exhibition hall, cafe, restaurant, bar, and design shop in a beautifully renovated building on the hill connecting Seoullo and Namsan. The space offers intellectual experiences through rotating art exhibitions and cultural events, making it a sophisticated escape from the bustling Myeongdong area just minutes away.
Sparex Dongdaemun
Myeongdong
Seoul's largest and most popular jjimjilbang (Korean spa), offering an authentic 24-hour Korean wellness experience in the heart of Dongdaemun. Located in the basement of Good Morning City mall, Sparex combines traditional Korean sauna culture with modern facilities, creating the perfect escape for relaxation and rejuvenation.