Saeraul

Hongdae

A serene garden cafe housed in a beautifully renovated traditional Korean home in the quiet Yeonhui-dong neighborhood. Saeraul (새라울) offers a peaceful escape from Seoul's bustling streets, with a charming bamboo garden where you can listen to the soothing sound of flowing water while enjoying your coffee.

Sanmotoonge (Mountain Corner Cafe)

Nestled on the slopes of Bukaksan Mountain in the quiet hillside neighborhood of Buam-dong, Sanmotoonge offers breathtaking panoramic views of Seoul. This charming two-story cafe became famous as a filming location for the popular Korean drama "Coffee Prince" (2007), but it's the spectacular mountain and cityscape views that keep visitors coming back.

Seongsu-yul (성수율)

Seongsu

A newly opened cultural complex space in Seongsu-dong, Seoul's trendiest neighborhood. Built with 300,000 bricks, this unique venue combines a cafe, brunch restaurant, exhibition space, and popup store all under one roof. Seongsu-yul features Dolby Atmos sound experience and represents the latest evolution of Seoul's cultural complex trend.

Seongsuyul (성수율)

Seongsu

A newly opened complex cultural space in Seongsu-dong that combines coffee with immersive sound experiences. Seongsuyul features a Dolby Atmos sound system, creating a unique environment where visitors can enjoy quality coffee while experiencing music like never before. The red brick building exterior houses a modern interior designed for music appreciation and relaxation.

Seoul Book Park Lounge

A unique cultural destination housed in a transformed former JoongAng Ilbo newspaper printing plant, combining industrial heritage with contemporary library and cafe culture. The lounge area offers a sophisticated atmosphere surrounded by books, making it one of the most trending cultural destinations in the Seoul metropolitan area for 2025.

Seoul Pastry (서울페이스터리 연남점)

A hidden gem in Seoul's Yeonnam-dong area, Seoul Pastry has carved out a niche for itself with its exceptional cronuts and creative pastry creations. Tucked away in a quiet corner of one of Seoul's most hip neighborhoods, this small but mighty bakery has developed a loyal following among locals and tourists seeking unique dessert experiences.

Shoto Patisserie

Gangnam

An exquisite Japanese shortcake specialty patisserie run by husband-and-wife chefs trained at Shilla Hotel for 13 years. Shoto has earned Blue Ribbon recognition multiple times for their exceptional craftsmanship. Their signature cakes, including the Jeju Apple Mango Short and Earl Grey Grapefruit, showcase delicate layers and premium ingredients that have made this one of Seoul's most sought-after dessert destinations.

Shoto Patisserie

Gangnam

Shoto is Apgujeong's most coveted shortcake destination, where seasonal fruit-topped cakes disappear within hours of opening. Run by a Shilla Hotel veteran who graduated from Tokyo's prestigious confectionery school, this elegant patisserie showcases Japanese-style shortcakes with pristine presentation and luxurious flavors.

Sim Sejeong Cafe (심세정)

One of Shindang-dong's most beloved bakeries and cafes, Sim Sejeong has become a cornerstone of the "Hip-dong" transformation. This artisanal bakery combines traditional baking techniques with contemporary flavors, creating a perfect blend of nostalgia and innovation that draws locals and visitors alike.

Soha Salt Pond

Insadong

A charming salt bread specialty cafe housed in a beautifully renovated traditional hanok in the heart of Ikseondong. Known for their signature salt bread (소금빵) with various unique flavors including milk cream, truffle, and mentaiko, this bakery has become one of Seoul's most sought-after bread destinations.

Songjeong Coffee

Seongsu

A charming cafe in Seoul's rising Songjeong-dong neighborhood, often called the "Second Seongsu-dong." This converted house sits along the peaceful Jungnang Stream embankment path, offering a serene retreat with river views and spacious multi-level seating.

STEREOSCOPE Coffee Apgujeong

Gangnam

American specialty coffee roaster STEREOSCOPE opened its first Korean location in April 2025 at Galleria Department Store's West luxury hall gourmet section. This carefully curated coffee shop brings STEREOSCOPE's renowned American specialty coffee culture to Seoul's upscale Apgujeong district. The minimalist interior design reflects the brand's aesthetic, creating an elegant space to enjoy high-quality single-origin coffees and signature blends from this respected U.S. roaster.