Sounds Hannam
Itaewon
An urban resort-style cultural complex in upscale Hannam-dong where multiple "sounds" (voices) coexist. This 5-building complex brings together boutique shops, a curated bookstore, art galleries, and diverse F&B establishments. Perfect for a full day of exploration combining shopping, culture, and dining in one of Seoul's most sophisticated neighborhoods.
Spa Lei
Gangnam
An exclusive women-only jjimjilbang in Gangnam that blends traditional Eastern European-style Hungarian saunas with Korean spa culture. Located near Sinsa Station, Spa Lei offers a serene and luxurious wellness retreat in the heart of Seoul's most fashionable district.
Sparex Dongdaemun
Myeongdong
Seoul's largest and most popular jjimjilbang (Korean spa), offering an authentic 24-hour Korean wellness experience in the heart of Dongdaemun. Located in the basement of Good Morning City mall, Sparex combines traditional Korean sauna culture with modern facilities, creating the perfect escape for relaxation and rejuvenation.
Starfield Library
Gangnam
An Instagram-famous open library inside COEX Mall with towering bookshelves and comfortable reading spaces.
Storage Book and Film
Itaewon
An independent bookstore and gallery perched on the hills of Haebangchon, specializing in photography books, independent publications, and art books. Beyond selling film cameras, Storage Book and Film hosts photography workshops and exhibitions, creating a vibrant community space for visual arts enthusiasts.
Supsok Hanbang Land (Traditional Oriental Forest Land)
Hongdae
An authentic traditional Korean jjimjilbang centered around charcoal kiln saunas, located near Sinchon Station in Seoul. Supsok Hanbang Land is renowned as one of the few remaining jjimjilbangs that still uses traditional outdoor charcoal-burning kilns, offering a genuine Korean wellness experience rooted in ancient healing practices.
The Magazine Club
Hongdae
A magazine lover's paradise tucked in Hapjeong's basement, housing over 400 domestic and international magazines spanning diverse interests. This neighborhood bookstore curates monthly themed exhibitions in collaboration with publishers, introducing readers to unique publications while serving as a community gathering spot in the Hongdae area.
Tongin Market
Insadong
A historic traditional market near Gyeongbokgung Palace, famous for its unique "Dosirak Café" experience where visitors can create their own Korean lunchbox. Established in 1941, this market offers an authentic glimpse into local Seoul life with over 75 vendors selling fresh produce, Korean street food, and traditional snacks.
Ttukseom Han River Snow Park
A seasonal winter wonderland at Ttukseom Hangang Park, featuring exhilarating snow sledding slopes, snow play zones, and family-friendly winter activities along the scenic Han River. Operating from December to February, this popular attraction transforms the riverside park into Seoul's favorite snow destination.
Understand Avenue
Seongsu
A vibrant public-benefit cultural space constructed from 116 colorful shipping containers stacked 1-3 stories high. Created through collaboration between Seoul City, Seongdong-gu, and Lotte Duty Free, this award-winning architecture (2017 Seoul Architecture Award) hosts rotating pop-ups, performances, exhibitions, and community events at the entrance to Seoul Forest.
Yangjaecheon Riverside Culture Rest Area (양재천 수변문화쉼터)
Gangnam
A newly opened cultural complex along the Yangjaecheon stream, transforming a once-passive riverside area into a vibrant cultural destination where nature meets art.
YOUR MIND
Hongdae
A hidden gem independent bookstore nestled in a charming residential house in Yeonhui-dong. YOUR MIND specializes in independent publications and art books created by small domestic publishers and individual artists. The cozy 2nd-floor space with a small courtyard creates an intimate atmosphere perfect for browsing unique publications.