Olive Young N Seongsu
Seongsu
The biggest Olive Young flagship store in Korea, opened in November 2024 as the ultimate K-beauty shopping destination. This massive 4-floor beauty emporium in trendy Seongsu-dong showcases Korea's best cosmetics, skincare, and beauty products. The "N" stands for "New" and represents a next-generation beauty retail experience with exclusive products, VIP lounges, and interactive beauty zones going viral on TikTok and Instagram.
PeePee Seoul
Itaewon
An exotic lounge rooftop bar on Namsan's Sowol-gil with a Southeast Asian resort ambiance. The tropical decor and relaxed atmosphere transport you to a beach getaway while offering stunning views of Seoul. This Instagram-favorite spot features vibrant interiors and signature tropical cocktails.
Photography Seoul Museum of Art (Photo SeMA)
Korea's first public museum dedicated solely to photography, Photo SeMA opened in May 2025 in Dobong District. This specialized institution houses over 20,000 works and archival materials, offering visitors a comprehensive journey through the history and contemporary practice of photographic art.
Piknic
Myeongdong
An urban retreat in Hoehyeon-dong where art, music, literature, and food converge. Opened in 2018 by exhibition planning company Glint, this multi-layered cultural complex combines an exhibition hall, cafe, restaurant, bar, and design shop in a beautifully renovated building on the hill connecting Seoullo and Namsan. The space offers intellectual experiences through rotating art exhibitions and cultural events, making it a sophisticated escape from the bustling Myeongdong area just minutes away.
PKM Gallery
Founded in 2001, PKM Gallery has consistently presented cutting-edge exhibition programs featuring leading Korean and international contemporary artists. Located in the culturally rich Samcheong-dong district, the gallery has established itself as a key player in Seoul's contemporary art scene, showcasing innovative works across various media.
Privilege Bar
Itaewon
An elegant rooftop bar at Mondrian Seoul Itaewon, combining sophisticated indoor spaces with a beautiful outdoor terrace offering spectacular panoramic city views. This refined destination features signature cocktails inspired by 8 different fairy tales from around the globe, along with premium single malt whiskeys and an extensive selection of international wines. The venue is especially popular on weekends when live DJs create an elevated atmosphere.
The Ranch Brewing Euljiro
Euljiro
A unique craft beer taproom in Euljiro featuring a hidden entrance behind a vending machine fridge door. This brewpub serves Detroit-style pizzas paired with craft beers produced at their brewery in Daejeon, creating a memorable dining and drinking experience in the heart of Seoul's trendy Euljiro district.
Rooftop KLOUD
Gangnam
An award-winning rooftop bar on the 21st floor of AC Hotel by Marriott Seoul Gangnam, featuring panoramic 360-degree views of the city skyline and N Seoul Tower. This sophisticated venue combines artisanal cocktails with breathtaking bird's-eye views, earning recognition as one of Tourscanner's 50 Best Rooftop Bars in the World. The outdoor terraces offer stunning vistas over Gangnam's urban landscape, perfect for sunset drinks and special occasions.
sangheeut
Itaewon
An intimate contemporary art gallery in the quiet neighborhood of Haebangchon, founded by curator Hyejin Jee in 2021. sangheeut serves as a platform for emerging artists and stories of the current generation, offering experimental exhibitions in a space free from commercial pressures.
Seoul Museum of Art (Seosomun)
The main branch of Seoul Museum of Art, where Renaissance-era architecture of the former Supreme Court building harmoniously blends with modern design. Located in the heart of Jeong-dong along Deoksugung Palace's stone wall path, SeMA showcases contemporary art exhibitions and serves as a cultural landmark in central Seoul.
Seoul Botanic Park
A stunning 50-hectare urban botanical garden featuring massive glass greenhouses showcasing plants from 12 cities worldwide. Seouls premier indoor winter escape, where tropical forests and Mediterranean gardens thrive year-round, offering a warm retreat from Seouls cold winters.
Seoul Brewery Seongsu
Seongsu
A massive multi-floor craft beer complex that opened in 2023 as Seoul Brewery's flagship location in trendy Seongsu-dong. This sprawling 350-pyeong venue features basement through 5th floor spaces plus a rooftop, combining a brewery, taphouse, cafe, restaurant, and multipurpose cultural space all under one roof.