COEX Mall & Starfield Library

Gangnam

Asia's largest underground shopping mall featuring the stunning Starfield Library with 50,000 books and 13m tall bookshelves.

Gangnam Station Area

Gangnam

The bustling heart of Gangnam with shopping, entertainment, restaurants, and the famous Gangnam Underground Shopping Center.

Itaewon Antique Furniture Street

Itaewon

A unique shopping street filled with antique furniture, vintage items, and home decor from around the world.

LCDC Seoul

Gangnam

A cultural complex in trendy Seongsu-dong transformed from an old auto repair shop and shoe factory. LCDC (Le Conte des Contes - "story of stories") brings together creative brands, boutique shops, cafes, and galleries across four floors. The industrial-chic space features Cafe Ephemera, curated select shops, and a rooftop bar, making it a must-visit for Seoul's contemporary design scene.

Myeongdong Cosmetics Street

Myeongdong

The ultimate destination for K-beauty lovers, with flagship stores of major Korean cosmetics brands offering exclusive products and free samples.

Namdaemun Market

Myeongdong

Korea's largest and most historic traditional market with over 600 years of history, named after the nearby Namdaemun (Great South Gate). This sprawling marketplace covers an area of 42,000 square meters with over 10,000 vendors selling virtually everything - from clothing, accessories, and home goods to ginseng, dried seafood, traditional crafts, and electronics, all at competitive wholesale prices.

Olive Young N Seongsu

Seongsu

The biggest Olive Young flagship store in Korea, opened in November 2024 as the ultimate K-beauty shopping destination. This massive 4-floor beauty emporium in trendy Seongsu-dong showcases Korea's best cosmetics, skincare, and beauty products. The "N" stands for "New" and represents a next-generation beauty retail experience with exclusive products, VIP lounges, and interactive beauty zones going viral on TikTok and Instagram.

Ssamziegil

Insadong

A unique spiral-shaped art mall in Insadong with traditional crafts, handmade goods, and artisan workshops.

The Hyundai Seoul

Seoul's newest landmark department store in Yeouido, featuring stunning architecture, premium brands, curated dining, and spectacular seasonal events. During winter, it hosts the city's most popular Christmas market with European-style decorations and festive atmosphere.