Things to Do in Seoul

1in1jan Cafe (Eunpyeong Hanok Village)

Insadong

A stunning cafe perched at the highest point of Eunpyeong Hanok Village, offering panoramic views of traditional hanok rooftops and Bukhansan Mountain. Established in 2016, this Korean-aesthetic cafe honors the value of each person with one cup of coffee while showcasing the beauty of hanok architecture.

5TO7 Seongsu

Seongsu

A specialty cafe in trendy Seongsu-dong dedicated to Japanese-style souffle pancakes. 5TO7 offers five signature souffle varieties including fruit, Earl Grey, crème brûlée, matcha, and tiramisu. The cafe features a modern interior with large windows overlooking Seoul Forest, outdoor seating, and an antique-inspired aesthetic. Each souffle is carefully prepared with fluffy texture and creative toppings, making it a popular destination for dessert lovers.

Amazing Brewing Company

Seongsu

A pioneering craft brewery in Seongsu-dong housed in a beautifully renovated wooden building from 1959. This stylish taproom and beer garden has been a cultural landmark since 2016, offering around 50 varieties of fresh craft beer brewed on-site with an annual production capacity of 60 tons.

Arc N Book

A modern lifestyle bookstore and cultural complex in Euljiro's historic district, combining curated books with design products and a cozy cafe. Famous for its stunning "book tunnel" entrance and blend of literary culture with contemporary lifestyle offerings.

Aruhi Niwa

A popular sushi omakase restaurant in Yeouido known for exceptional value. Aruhi Niwa offers fresh seasonal sushi courses at surprisingly affordable prices (dinner omakase from ₩48,000), making it a favorite among office workers and sushi enthusiasts. Despite the budget-friendly pricing, the quality of ingredients and skillful preparation rival more expensive establishments. The restaurant's popularity means reservations are extremely difficult to secure, earning it the nickname "스강신청" (harder to get than university admission).

Asoto Bakery

A charming Japanese-style bakery cafe hidden in the retro printing district of Euljiro, designed with a 1980s kissaten concept. Famous for its signature melon bread filled with rich custard cream and a variety of artisanal Japanese-inspired pastries displayed like works of art.

Bar Cham

A cocktail bar that beautifully bridges Korean tradition and modern mixology, Bar Cham operates inside a renovated hanok in the atmospheric Seochon neighborhood. Ranked No. 28 on Asia's 50 Best Bars in 2022, the bar has gained international acclaim for its creative use of Korean spirits and ingredients. Owner and bartender Lim Byung-jin crafts thoughtful cocktails that celebrate Korea's regions and seasonal produce, turning traditional ingredients into contemporary drinking experiences.

Beekend

Hongdae

Beekend is a cozy neighborhood cafe near Mangwon Market that has become famous throughout Seoul for serving some of the best brioche French toast in the city. This small, light-filled cafe with minimalist wood interiors offers various French toast flavors including Crème Brûlée, seasonal fig and peach, matcha, chestnut, and sweet potato. The cafe's laid-back atmosphere and exceptional brunch items have made it a destination spot, drawing weekend crowds willing to queue for their signature French toast.

Big Lights

Itaewon

Seoul's pioneering natural wine bar and Neo-French bistro that opened in 2017 in Hannam-dong. As the first natural wine bar in the city, Big Lights has become the epicenter for rare and exclusive bottles, offering food using only seasonal ingredients prepared on firewood and charcoal grill. The menu constantly evolves to complement their exceptional natural wine selection.

Bills Jamsil

Jamsil

The legendary Australian breakfast restaurant that has become Seoul's premier brunch destination south of the Han River. Famous for their fluffy ricotta hotcakes and world-renowned scrambled eggs, Bills brings Sydney's iconic breakfast culture to Korea. Located on the first floor of Lotte World Mall, this spacious location offers all-day breakfast from 8:00 AM to 10:00 PM daily.

Bukchon Hanok Village

Insadong

A preserved traditional village with hundreds of hanok (traditional Korean houses), narrow alleyways, and stunning views.

Bunker Company Apgujeong

Gangnam

An award-winning specialty coffee roastery with industrial-chic design. Winner of the 2023 Korean Barista Award for Best Coffee Bar, known for homemade baked goods and high-quality in-house roast beans.

Cafe FINES

Myeongdong

A hidden gem cafe offering spectacular panoramic views of Myeongdong Cathedral and Namsan Tower. Located on the 3rd floor of a building next to the iconic cathedral, this cafe features terrace seating with some of the best cathedral views in Seoul. The combination of historic architecture and modern cityscape creates perfect photo opportunities, especially during Christmas season when the cathedral is beautifully illuminated.

Cafe Knotted (Dosan)

Gangnam

Seoul's most popular donut cafe featuring fluffy kaya butter donuts that attract long queues daily. The flagship Dosan Park location offers a multi-story space with cute interior design perfect for photos. Famous for fresh cream donuts, premium coffee, and seasonal specials, Cafe Knotted has grown to over 40 locations across Korea and even expanded to Los Angeles.

Cafe Onhwa Ikseon

Insadong

A stunningly renovated hanok cafe in Ikseon-dong, famous for their amazing soufflé pancakes made fresh to order. The bright, clean, modern interior respects traditional Korean architecture while offering Instagram-worthy aesthetics.

Cafe Onion Anguk

Insadong

A beautifully restored 1920s hanok cafe near Gyeongbokgung Palace. Famous for its Pandoro bread that looks like a snow-capped mountain and cozy traditional Korean architecture blended with modern cafe aesthetics.

Cafe Onion Seongsu

Seongsu

The original Cafe Onion location that transformed an old factory building into Seoul's most iconic industrial-chic cafe. This flagship store in trendy Seongsu-dong, often called "the Brooklyn of Seoul," features stunning exposed brick walls, high ceilings, and vintage industrial elements. Known for exceptional pastries and bread, the cafe draws crowds for both its Instagram-worthy architecture and quality baked goods.

Changdeokgung Secret Garden

A UNESCO World Heritage Site featuring a stunning hidden garden that served as the royal family's private retreat. The secret garden (Huwon) showcases traditional Korean landscape architecture with serene ponds, pavilions, and ancient trees covered in winter snow.

Chompi

Itaewon

A fresh and modern poke bowl restaurant in Hannam-dong that opened in November 2025. Owned by Min Geum-jae, the elder brother of BTS member SUGA, Chompi has quickly become a destination for fans and food lovers alike. The minimalist, stylish interior creates a welcoming atmosphere perfect for casual dining.

COEX Mall & Starfield Library

Gangnam

Asia's largest underground shopping mall featuring the stunning Starfield Library with 50,000 books and 13m tall bookshelves.

Coffee Hanyakbang

Insadong

A hidden gem tucked in a narrow alleyway, this vintage coffee house serves specialty coffee in a space reminiscent of a traditional Korean medicine dispensary from the Joseon Dynasty. Located at the former site of Hyeminseo where physician Heo Jun treated patients, Coffee Hanyakbang offers an atmospheric retreat with traditional wooden interiors, antique medicine cabinets, and excellent pour-over coffee.

Coffee Libre

Hongdae

An award-winning independent coffee shop that started as a small hole-in-the-wall in Yeonnam-dong and has become a beloved destination for specialty coffee enthusiasts. Coffee Libre's dedication to quality and simplicity has earned them annual Blue Ribbon awards, making them one of Seoul's most respected coffee destinations.

Daelim Changgo

Seongsu

A former 1970s rice mill transformed into a stunning cultural complex in the heart of Seongsu-dong. This iconic red-brick warehouse preserves its industrial heritage while hosting a gallery, cafe, and bar under soaring ceilings with original steel columns.

Daelim Warehouse

Gangnam

A beautifully transformed warehouse-turned-gallery cafe in trendy Seongsu-dong. Originally a 1970s rice mill, this red-brick industrial space now hosts art exhibitions, fashion shows, and popup stores while serving coffee and desserts in a uniquely atmospheric setting.

Dalmaji Park

Gangnam

A hidden hilltop park in Oksu-dong offering one of Seoul's best nighttime panoramas. Perched 80 meters above the Han River, this neighborhood gem provides sweeping views from Ttukseom to Dongho Bridge and Hannam Bridge. Named "moon-greeting hill" because locals historically climbed here during the full moon festival, it remains a beloved spot for sunset photography and romantic evening strolls.

Dalmajibong Park

Gangnam

One of Seoul's best-kept secrets for stunning Han River views and city skylines. Named after the tradition of moon-watching from its peak, this hilltop park offers breathtaking panoramas from sunset to nighttime, with twinkling bridges reflected in the calm river below.

Deep Blue Lake Coffee

Hongdae

A striking blue three-story roastery cafe in Mangwon-dong, renowned for Nordic-style light roasting and specialty coffee. The distinctive exterior matches the bright, minimalist interior where coffee enthusiasts can enjoy "tea-like" light roasted beans. Located near Mangwon Market, this neighborhood favorite embodies the trendy Mangridan-gil cafe culture.

Deep Blue Lake Coffee & Roasters

A distinctive specialty coffee roastery in Mangwon-dong, housed in a striking pastel blue three-story building that's hard to miss. Famous for its Nordic-style light roasting technique that brings out the tea-like qualities and natural flavors of premium coffee beans, roasted on a USA-manufactured Loring roaster.

DongBaek Bakery (Ikseon)

Insadong

A famous souffle pancake cafe housed in a beautifully renovated hanok in the charming Ikseon-dong alley. DongBaek Bakery specializes exclusively in coffee, tea, and souffle pancakes, with their matcha and strawberry souffles being particularly popular. The cafe combines traditional Korean architecture with modern cafe aesthetics, creating an elegant atmosphere enhanced by ambient lanterns and traditional elements. Featured on Korean TV shows, it's become a must-visit destination for souffle enthusiasts.

Dongjak Sunset Cafe

Itaewon

A unique cafe located in the middle of Dongjak Bridge with panoramic Han River views. This cafe offers one of the best sunset viewing spots in Seoul, with floor-to-ceiling windows overlooking the river. The perfect place to watch the sky turn golden while enjoying coffee or light refreshments.

Drunken Bean

Gangnam

A remarkable NYC subway-themed cafe spanning from B1 to 5th floor, designed to replicate a Manhattan subway station. Complete with authentic turnstiles and detailed recreations of the 55th Street station entrance, this immersive cafe offers coffee, sweets, and incredible photo opportunities in a unique New York-inspired setting.

Due Kkoje Hannam

Itaewon

A beloved Italian restaurant in Hannam-dong serving authentic homemade pasta and Italian cuisine since 2002. This family-run establishment is a local favorite known for its exceptional truffle risotto, fresh handmade pasta, and warm hospitality. The cozy atmosphere and consistent quality have made it a hidden gem among Hannam's dining scene, popular with neighborhood residents and those seeking genuine Italian flavors.

Eatanic Garden

Gangnam

A one-Michelin-star restaurant on the 36th floor of Josun Palace Hotel, offering contemporary Korean cuisine with breathtaking Han River views. Chef Son Jong-won creates innovative, wholesome dishes that blend Korean tradition with modern techniques.

Egg & Flour

Itaewon

A Michelin Bib Gourmand fresh pasta restaurant perched atop Haebangchon with stunning Namsan views. Run by chefs who also operate the Michelin 1-star restaurant Soul, this intimate spot handcrafts daily pasta—capellini, reginetti, tagliatelle, rigatoni, pappardelle—paired with creative Korean-influenced sauces. Window seats at sunset offer an unforgettable dining backdrop of Seoul's skyline.

Euljiro Brewing

Euljiro

A distinctive craft beer taproom in the heart of trendy Euljiro, known for its two locations (main and annex) situated across from each other along a neon-soaked alley. This popular spot offers six house beers alongside affordable Korean regulars, featuring outlandish interiors and neat design features that capture Euljiro's unique retro-modern vibe.

Fritz Coffee Company Mapo

Seoul's most iconic specialty coffee roaster in a beautifully converted 1960s mansion. Fritz set the standard for Seoul's third-wave coffee scene with their retro Korean aesthetic, excellent roasts, and fresh-baked goods.

Gangnam Station Area

Gangnam

The bustling heart of Gangnam with shopping, entertainment, restaurants, and the famous Gangnam Underground Shopping Center.

GML Dosan

Gangnam

GML (Good Materials for Life) is a unique multi-roaster cafe concept featuring specialty coffee beans from world-renowned roasteries. This second location in Apgujeong's Dosan coffee alley showcases 17 different international specialty coffee roasters under one roof, creating a curated coffee experience. Partnering with Obeor for pastries and desserts, GML offers high-quality baked goods alongside exceptional coffee selections. The modern minimalist space attracts coffee enthusiasts and professionals seeking rare coffee varieties.

Grand Hyatt Seoul Ice Rink

Itaewon

Experience Seoul's most romantic outdoor ice skating rink at Grand Hyatt Seoul, where a stunning 910 square meter swimming pool transforms into a magical winter wonderland from December through early March. Glide across the ice while enjoying breathtaking views of the Han River and the glittering Namsan skyline - a perfect setting for couples and families alike.

Gwangjang Market

Insadong

Seoul's oldest and most beloved traditional market, established in 1905 as Korea's first permanent market. With over 120 years of history, Gwangjang Market is legendary for its authentic Korean street food scene and buzzing atmosphere. The market has over 5,000 shops and welcomes approximately 65,000 visitors daily, making it one of Seoul's most vibrant cultural destinations.

Gyeongnidan-gil

Itaewon

A charming street near Itaewon with boutique cafes, brunch spots, and unique lifestyle shops.

Haebangchon Sinheung Market

Itaewon

A 70-year-old traditional market transformed into a unique blend of local culture and modern creativity. This hillside alleyway market features over 40 shops where traditional market stalls coexist with trendy cafes, indie studios, and fusion eateries, creating a vibrant multicultural atmosphere.

Ham's Brot Bakery (함스브로트과자점)

A legendary bakery in northern Seoul run by Master Pastry Chef Ham Sang-hoon, Korea's 8th certified Master Pastry Chef. For over 30 years, this beloved neighborhood institution has been crafting exceptional French-style pastries and breads using traditional techniques and premium ingredients.

Hangdong Railroad

Gangnam

A charming 4.5-kilometer abandoned railway track transformed into Seoul's premier walking trail. This preserved 1960s railroad features rustic tracks lined with trees and wildflowers, offering a unique blend of industrial heritage and natural beauty that leads to the scenic Pureun Arboretum.

The Hanok Smith Likes

A unique Korean-Italian fusion restaurant housed in a beautifully renovated traditional hanok in Samcheong-dong. Selected for the Michelin Guide Seoul 2023, this charming venue blends traditional Korean architecture with contemporary Italian cuisine, featuring floor-to-ceiling windows that flood the space with natural light while maintaining the hanok's historic character.

HBC (Haebangchon) Gastro Alley

Itaewon

A foodie paradise with international restaurants, craft beer bars, and cozy wine spots on the slopes of Namsan.

Hoho Sikdang (Ikseon)

Insadong

A cozy Japanese home-style restaurant in the heart of Ikseon-dong's traditional hanok alleys. Famous for its tender hirekatsu (pork cutlet) and comforting omurice, this warm atmosphere eatery has become one of Seoul's most searched restaurants, offering authentic Japanese comfort food in a traditional Korean setting.

Hongdae Club Street

Hongdae

Seoul's most famous clubbing district with venues for every music taste, from hip-hop to EDM to indie rock.

Hongdae Playground

Hongdae

The heart of Hongdae's street performance culture, where indie artists, buskers, and dancers showcase their talents every weekend.

Ichizen

Hongdae

A beloved tendon specialist in Mangwon-dong's trendy Mangridangil street, Ichizen has built a devoted following since opening in May 2017. This small, 14-seat restaurant serves authentic Japanese-style tendon (tempura rice bowls) that rivals anything you'd find in Japan itself. The restaurant's commitment to quality has made it one of Seoul's top two tendon destinations, drawing long queues especially during meal times.

Itaewon Antique Furniture Street

Itaewon

A unique shopping street filled with antique furniture, vintage items, and home decor from around the world.

Jean Frigo

Discover Seoul's most cleverly hidden speakeasy bar disguised as a fruit and vegetable shop near Dongdaemun. Push through the refrigerator door at the back of what appears to be an ordinary produce stall to reveal a sophisticated underground cocktail bar serving creative drinks and French-inspired small plates.

Jogyesa Temple

Insadong

The center of Zen Buddhism in Korea, famous for beautiful lantern displays during Buddha's Birthday celebrations.

Kim Young Mo Bakery

Gangnam

A legendary Seoul bakery with over 43 years of tradition, representing the pinnacle of Korean French pastry craftsmanship. Founded by master baker Kim Young-mo in the Dogok neighborhood of Gangnam, this institution has earned recognition from Blue Ribbon Survey and remains a beloved destination for discerning pastry lovers.

Kiwa Taproom

Insadong

A unique craft beer pub hidden within Bukchon's maze of traditional hanoks, serving great beers under a charcoal-colored giwa (traditionally-tiled) roof. This skylit hanok combines traditional Korean architecture with modern craft beer culture.

Korea House

Myeongdong

An elegant cultural complex offering authentic royal court cuisine (gungjung yori) and traditional Korean performances in a beautiful traditional hanok setting. Recognized with three ribbons in the 2025 Blue Ribbon Survey, Korea House serves Hanjeongsik table d'hote featuring seasonal ingredients and historic royal tribute foods, presenting traditional Korean culinary arts with exceptional refinement and grace.

Koriko Cafe

Hongdae

Step into the magical world of Studio Ghibli's "Kiki's Delivery Service" at this officially licensed themed cafe in Yeonnam-dong. Koriko Cafe meticulously recreates the enchanting atmosphere of the beloved animated film across three whimsical floors, making it a must-visit destination for Ghibli fans and cafe enthusiasts alike.

Kyochon Pilbang

Itaewon

An innovative "chimakase" (chicken omakase) restaurant that elevates Korean fried chicken to fine dining. Kyochon's flagship store features a speakeasy-style entrance and offers both a la carte menu and premium 8-course omakase experience (₩70,000 per person). This unique concept transforms traditional Korean fried chicken into an artful culinary journey, making it one of Itaewon's most talked-about dining destinations.

La Yeon

Myeongdong

One of only two restaurants in Korea to hold three Michelin stars, La Yeon represents the pinnacle of modern Korean fine dining. Perched on the 23rd floor of The Shilla Hotel Seoul, this elegant restaurant offers exquisite royal court cuisine reimagined with contemporary techniques, paired with breathtaking panoramic views of Namsan and the city.

Laika Cinema

Hongdae

Seoul's hidden gem for cinephiles, this intimate 40-seat art house cinema opened in 2021 in the quiet residential neighborhood of Yeonhui-dong. Unlike commercial multiplexes, Laika Cinema specializes in curated independent, experimental, and international art films that rarely get theatrical releases in Korea. The cinema is located in the basement of Space Dog, a cultural complex, creating a cozy, underground film club atmosphere.

Cafe Layered Yeonnam

Hongdae

One of the most massive and popular cafes in Yeonnam-dong, Cafe Layered has become a destination for scone lovers and vintage French aesthetic enthusiasts. This spacious cafe features charming vintage French-style decor with warm wooden elements, creating an inviting atmosphere that feels like stepping into a Parisian patisserie.

LCDC Seoul

Gangnam

A cultural complex in trendy Seongsu-dong transformed from an old auto repair shop and shoe factory. LCDC (Le Conte des Contes - "story of stories") brings together creative brands, boutique shops, cafes, and galleries across four floors. The industrial-chic space features Cafe Ephemera, curated select shops, and a rooftop bar, making it a must-visit for Seoul's contemporary design scene.

Le Forte

A stunning rooftop dining restaurant on the 12th floor offering breathtaking panoramic views of the Han River. Located in Dangsan, Le Forte specializes in Western cuisine with a focus on Italian dishes including pasta, pizza, and steaks, all served against the backdrop of Seoul's iconic riverscape.

Le Montblanc

Itaewon

A whimsical dessert cafe inside Sinheung Market where yarn becomes art—literally. Housed in a converted 20-year-old knitting factory, this charming spot serves Instagram-famous mousse cakes designed to look exactly like balls of yarn and hand-knit sweaters. The earl grey "yarn" cake and mango "sweater" cake are almost too pretty to eat, served across three floors decorated with colorful threads and a rooftop terrace.

Leeum Museum of Art

Itaewon

One of South Korea's premier private art museums operated by the Samsung Foundation of Culture, featuring three architecturally stunning buildings designed by Mario Botta, Jean Nouvel, and Rem Koolhaas. The museum houses exceptional collections spanning traditional Korean art including calligraphy, paintings, ceramics, and metalwork in Museum 1, while Museum 2 showcases modern and contemporary art by both Korean and international artists.

Légume

Gangnam

Asia's first and only Michelin-starred vegan restaurant, Légume showcases Chef Sung Si-woo's innovative plant-based Korean cuisine. This refined dining destination earned its Michelin star through creative vegetable-forward dishes that highlight seasonal Korean produce, offering a sophisticated vegan tasting experience with signature creations like flounder with gochujang-marinated caviar reimagined with plant-based ingredients.

Literary Salon Chogo

A unique literary bar and bookshop in Hapjeong where books meet alcohol in perfect harmony. Founded by a former publishing editor, this cozy salon serves literary-themed cocktails, natural wines, and craft beers alongside a curated collection of books. The atmosphere shifts from quiet reading (focus mode) on weekdays to lively social exchange on weekends.

Lowide Coffee Bakery

Gangnam

A charming two-story bakery cafe in trendy Seongsu-dong, famous for its cream-filled salt bread and artisanal pastries. The bright, minimalist interior with large windows creates a welcoming atmosphere near Seoul Forest, making it a perfect spot for brunch and coffee.

M29

An elegant rooftop bar and terrace on the 29th floor of Fairmont Ambassador Seoul, offering breathtaking panoramic views of the Han River and Seoul's skyline. This sophisticated venue combines Mariposa restaurant with M29 bar, featuring both indoor lounge seating and outdoor terraces perfect for sunset cocktails with stunning city vistas.

Magpie Brewing Euljiro

A trendy craft beer taproom located on the 4th floor near NM+ Euljiro, hidden in Seoul's vibrant retro district. One of Korea's most respected craft breweries, Magpie opened this location in May 2025, offering a curated selection of their signature brews in a stylish setting tucked away in a neon-lit alley.

Maison Jo

Gangnam

An artisanal French charcuterie restaurant in Seocho led by Chef Ouram Cho, the first Korean to receive France's national certification in charcuterie. Complemented by pastry chef Eunhee Lee's French-honed craft and sommelier Jaehwan Jung's thoughtful wine pairings, Maison Jo delivers authentic French flavors with depth and care.

Mesh Coffee

Seongsu

An intimate specialty coffee roastery and bar where knowledgeable baristas craft exceptional pour-overs and espresso drinks. Despite its small size, Mesh Coffee has made a significant impact on Seoul's specialty coffee scene, with the owners authoring the influential book "Oh Yeah Specialty Coffee."

Mil Toast

Insadong

A wildly popular cafe in the charming Ikseon-dong hanok village, famous for its cloud-like soufflé French toast and steamed milk bread. Housed in a beautifully preserved traditional Korean house, this Instagram-favorite combines heritage architecture with modern dessert culture.

Mingles

Gangnam

Korea's only three-Michelin-star restaurant and ranked #4 on Asia's 50 Best Restaurants 2025. Chef Kang Min-goo masterfully reinterprets traditional Korean cuisine with modern techniques, creating an unforgettable fine dining experience.

Mmm Records

Itaewon

A vinyl lover's paradise perched on one of Itaewon's highest points in Usadan-ro. This cultural complex features a massive collection of over 80,000 LPs, retro cassette tapes, and old-school electronics. The rooftop offers stunning panoramic views stretching from N Seoul Tower to the Han River, making it a popular spot for both music enthusiasts and photographers. K-pop stars like EXO, BLACKPINK, and SEVENTEEN have used this unique venue for photoshoots.

MXL

An atmospheric natural wine bar hidden on a remote street in Euljiro's printing and packing district. Step inside and you'll find everything bathed in red light, creating a distinctive Hong Kong cinema-inspired vibe that draws a young, hip crowd. MXL stands out in Seoul's natural wine scene for its bold aesthetic and carefully curated all-natural wine list that changes based on what's available in the Korean market.

Myeongdong Cathedral

Myeongdong

Korea's first brick Gothic church, a historic landmark that played a significant role in Korea's democratization movement.

Myeongdong Cosmetics Street

Myeongdong

The ultimate destination for K-beauty lovers, with flagship stores of major Korean cosmetics brands offering exclusive products and free samples.

Namdaemun Market

Myeongdong

Korea's largest and most historic traditional market with over 600 years of history, named after the nearby Namdaemun (Great South Gate). This sprawling marketplace covers an area of 42,000 square meters with over 10,000 vendors selling virtually everything - from clothing, accessories, and home goods to ginseng, dried seafood, traditional crafts, and electronics, all at competitive wholesale prices.

Narrow Path

Itaewon

A hidden gem dessert cafe in Itaewon offering beautifully crafted tarts, buttery financiers, flaky pies, and perfectly caramelized canelés. The cozy, minimalist interior creates a relaxed atmosphere perfect for enjoying artisanal pastries.

Nishimuramen

Hongdae

A Michelin Bib Gourmand ramen restaurant from Fukuoka that uniquely blends Japanese ramen with French cooking techniques. The signature Kyokai Paitan ramen features a rich chicken-based broth, tender char siu, and aromatic seaweed oil.

Nodeul Island

Itaewon

A transformed cultural hub floating on the Han River, Nodeul Island combines nature, music, and art in a unique island setting. Opened in 2019 after extensive renovation, this former industrial island now features live music venues, galleries, a bookstore, and beautiful riverside views perfect for sunset watching.

Olive Young N Seongsu

Seongsu

The biggest Olive Young flagship store in Korea, opened in November 2024 as the ultimate K-beauty shopping destination. This massive 4-floor beauty emporium in trendy Seongsu-dong showcases Korea's best cosmetics, skincare, and beauty products. The "N" stands for "New" and represents a next-generation beauty retail experience with exclusive products, VIP lounges, and interactive beauty zones going viral on TikTok and Instagram.

Onjium

Insadong

A one-Michelin-star restaurant that's both a culinary research institute and fine dining establishment. Chefs Cho Eun-hee and Park Sung-bae reinterpret traditional Korean royal court cuisine with years of heritage research and modern techniques.

Panid M Moony

Gangnam

A stylish multi-floor bakery cafe in Apgujeong known for its photogenic interior and seasonal decorations. Each floor features different moods and aesthetics, making it a popular photo spot year-round. During Christmas season, the cafe transforms with elegant black ribbon decorations and sparkling tree lights, creating a sophisticated holiday atmosphere.

PeePee Seoul

Itaewon

An exotic lounge rooftop bar on Namsan's Sowol-gil with a Southeast Asian resort ambiance. The tropical decor and relaxed atmosphere transport you to a beach getaway while offering stunning views of Seoul. This Instagram-favorite spot features vibrant interiors and signature tropical cocktails.

Perlen HAUS

Hongdae

Perlen HAUS is a unique dessert omakase cafe in Yeonnam-dong offering an elevated coffee and dessert pairing experience. The minimalist interior and concept store atmosphere create an intimate setting for their signature Perlen Pairing Course, where carefully selected desserts are matched with specialty coffee. This reservation-recommended cafe appeals to those seeking a more refined cafe experience beyond typical coffee shops, combining design aesthetics with culinary craftsmanship.

Photography Seoul Museum of Art (Photo SeMA)

Korea's first public museum dedicated solely to photography, Photo SeMA opened in May 2025 in Dobong District. This specialized institution houses over 20,000 works and archival materials, offering visitors a comprehensive journey through the history and contemporary practice of photographic art.

Piknic

Myeongdong

An urban retreat in Hoehyeon-dong where art, music, literature, and food converge. Opened in 2018 by exhibition planning company Glint, this multi-layered cultural complex combines an exhibition hall, cafe, restaurant, bar, and design shop in a beautifully renovated building on the hill connecting Seoullo and Namsan. The space offers intellectual experiences through rotating art exhibitions and cultural events, making it a sophisticated escape from the bustling Myeongdong area just minutes away.

Portrait Coffee Bar

One of Mangwon-dong's most beloved specialty coffee destinations, featuring spacious glass-walled interiors with warm wood-toned design. Known for their signature Coconut Vienna coffee and dedication to quality brewing, making it a favorite spot for both coffee enthusiasts and laptop workers.

Rain Report

Itaewon

Experience the magic of rain indoors at this innovative rain-themed cafe in Itaewon. Rain Report creates an immersive atmosphere where artificial rain falls from the ceiling every 30 minutes for 15 minutes, allowing you to enjoy your coffee while watching and listening to the soothing sound of raindrops - rain or shine, 365 days a year.

Saeraul

Hongdae

A serene garden cafe housed in a beautifully renovated traditional Korean home in the quiet Yeonhui-dong neighborhood. Saeraul (새라울) offers a peaceful escape from Seoul's bustling streets, with a charming bamboo garden where you can listen to the soothing sound of flowing water while enjoying your coffee.

Salon Sunra

Insadong

An elegant Italian restaurant housed in a beautifully renovated hanok along the trendy Seosunra-gil in Jongno. Famous for its pollack roe pasta and sophisticated wine selection, Salon Sunra combines Western cuisine with traditional Korean architecture, creating a unique dining atmosphere perfect for special occasions and romantic dinners.

Seoul Botanic Park

Seoul's premier botanical garden offering a lush escape even in winter, featuring a massive greenhouse with tropical plants from around the world and beautifully landscaped outdoor gardens spanning 50 hectares.

Seoul Brewery Seongsu

Seongsu

A massive multi-floor craft beer complex that opened in 2023 as Seoul Brewery's flagship location in trendy Seongsu-dong. This sprawling 350-pyeong venue features basement through 5th floor spaces plus a rooftop, combining a brewery, taphouse, cafe, restaurant, and multipurpose cultural space all under one roof.

Shuchiku

Elevate your dining experience at Shuchiku, an exquisite Japanese omakase restaurant perched on the 58th floor of the iconic 63 Building. This refined establishment combines traditional Kyoto kaiseki and Tokyo Edomae sushi techniques with breathtaking panoramic views of the Han River and Seoul cityscape, creating an unforgettable culinary journey high above Yeouido.

Sindang-dong Tteokbokki Town

Myeongdong

The birthplace of Seoul's instant tteokbokki (spicy rice cakes), this legendary food alley has been serving Korea's favorite street food since the 1950s. Home to Mabokrim Halmeoni Tteokbokki, the original restaurant that started in 1953, the street features over 15 tteokbokki restaurants offering various styles of this iconic Korean dish.

Solbam

Gangnam

A Michelin one-star contemporary Korean fine dining restaurant that opened in 2021, earning critical acclaim for its innovative approach to Korean cuisine. Led by Chef Um Tae-joon, who honed his skills at New York's Eleven Madison Park and Seoul's Impression, Solbam presents meticulously crafted seasonal courses that showcase the elegance and depth of Korean culinary traditions through a modern lens.

Somunnan Seongsu Gamjatang

Seongsu

A legendary 24-hour Korean restaurant established in 1983, famous for its deeply flavorful gamjatang (pork bone soup). Located in the trendy Seongsu neighborhood, this local favorite has maintained its reputation for over four decades by serving hearty, authentic Korean comfort food at any hour.

Sounds Hannam

Itaewon

An urban resort-style cultural complex in upscale Hannam-dong where multiple "sounds" (voices) coexist. This 5-building complex brings together boutique shops, a curated bookstore, art galleries, and diverse F&B establishments. Perfect for a full day of exploration combining shopping, culture, and dining in one of Seoul's most sophisticated neighborhoods.

Sparex Dongdaemun

Myeongdong

Seoul's largest and most popular jjimjilbang (Korean spa), offering an authentic 24-hour Korean wellness experience in the heart of Dongdaemun. Located in the basement of Good Morning City mall, Sparex combines traditional Korean sauna culture with modern facilities, creating the perfect escape for relaxation and rejuvenation.

Ssamziegil

Insadong

A unique spiral-shaped art mall in Insadong with traditional crafts, handmade goods, and artisan workshops.

Starfield Library

Gangnam

An Instagram-famous open library inside COEX Mall with towering bookshelves and comfortable reading spaces.

STEREOSCOPE Coffee Apgujeong

Gangnam

American specialty coffee roaster STEREOSCOPE opened its first Korean location in April 2025 at Galleria Department Store's West luxury hall gourmet section. This carefully curated coffee shop brings STEREOSCOPE's renowned American specialty coffee culture to Seoul's upscale Apgujeong district. The minimalist interior design reflects the brand's aesthetic, creating an elegant space to enjoy high-quality single-origin coffees and signature blends from this respected U.S. roaster.

Suyeonsanbang (수연산방)

Insadong

A historic traditional Korean tea house nestled in the hills of Seongbuk-dong, housed in the former residence of renowned writer Lee Tae-jun (pen name Sang-heo). Since 1998, this serene hanok has served as a gathering place for those seeking respite from the city's bustle.

The Hyundai Seoul

Seoul's newest landmark department store in Yeouido, featuring stunning architecture, premium brands, curated dining, and spectacular seasonal events. During winter, it hosts the city's most popular Christmas market with European-style decorations and festive atmosphere.

The Royal Food & Drink

Itaewon

A cozy rooftop brunch spot perched high in the hills of Haebangchon with stunning views of N Seoul Tower. The Royal offers rustic industrial vibes, an excellent brunch menu with vegan options, and one of the best terrace views in Seoul. Out of 7 brunch options, 4 are completely vegan, making this an inclusive destination for all dietary preferences.

Tongin Market

Insadong

A historic traditional market near Gyeongbokgung Palace, famous for its unique "Dosirak Café" experience where visitors can create their own Korean lunchbox. Established in 1941, this market offers an authentic glimpse into local Seoul life with over 75 vendors selling fresh produce, Korean street food, and traditional snacks.

Tortoise Haebangchon

Itaewon

A charming cafe in Haebangchon known for Japanese-style souffle pancakes with exceptional soft texture and elegant presentation. Tortoise combines quality coffee with specialty desserts in a cozy, intimate atmosphere. The cafe features seasonal souffle variations, including peach mochi souffle in summer, alongside classic flavors. Popular for its flat white coffee pairing and relaxed neighborhood vibe that contrasts with the busier areas of Itaewon.

The Truffle Bakery

Itaewon

A viral artisanal bakery in Hannam-dong known for its signature Tissue Bread (티슈 브레드), a labor-intensive pastry with delicate, paper-thin layers reminiscent of a mille-feuille loaf. This trendy spot has gained massive popularity on Korean SNS for its Instagram-worthy pastries and premium baked goods featuring truffle ingredients.

Twelve Minute

Seongsu

A trendy new bakery near Konkuk University inspired by paper mills and the optimal 12-minute timing for enjoying perfectly warmed croissants. The cafe's industrial-chic design and commitment to freshly baked pastries with precise heating instructions have made it a popular spot among university students and locals alike.

TYPE Coffee Hangang

Hongdae

A sophisticated Han River view cafe located on the 5th floor of a building in Sangsu-dong, Mapo-gu. TYPE Coffee Hangang offers a serene escape with panoramic views of the Han River, Yeouido, and the surrounding cityscape. The cafe is particularly stunning during sunset (after 5 PM) when the golden light transforms the Han River into a canvas of warm colors visible through the floor-to-ceiling windows.

Understand Avenue

Seongsu

A vibrant public-benefit cultural space constructed from 116 colorful shipping containers stacked 1-3 stories high. Created through collaboration between Seoul City, Seongdong-gu, and Lotte Duty Free, this award-winning architecture (2017 Seoul Architecture Award) hosts rotating pop-ups, performances, exhibitions, and community events at the entrance to Seoul Forest.

Vault Steakhouse

Gangnam

A Michelin-recognized American steakhouse in Cheongdam-dong featuring premium USDA beef and one of Seoul's finest whiskey collections. This sophisticated dining destination combines classic steakhouse excellence with masculine, dimly-lit decor and an impressive selection of nearly 400 whiskey bottles. The restaurant serves hormone and antibiotic-free American beef dry-aged for 14 and 28 days, earning recognition with 2 Michelin knife-and-fork symbols for comfort and quality.

VIEW 376

Gangnam

A stunning rooftop cafe near Apgujeong Rodeo Station offering panoramic views of the Han River. This modern three-story cafe features indoor seating with floor-to-ceiling windows and an expansive rooftop terrace, making it perfect for sunset watching and night views of Seoul's skyline.

VIEW 376

Gangnam

A stunning Han River view cafe in Apgujeong-dong that opened in September 2024, quickly becoming one of Seoul's most sought-after view spots. Located at the address 376-1, the cafe's name directly reflects its unique location. With panoramic views spanning from the Han River to Namsan Tower, Lotte Tower, and the Seongsu Trimage, VIEW 376 offers one of the best riverside vistas in the city.

VVERTIGO

A stylish rooftop sky bar perched on the 9th floor of Conrad Seoul, offering panoramic views of Yeouido's business district. The spacious indoor-outdoor venue features lush greenery, sophisticated cocktails, and an elegant atmosphere perfect for after-work drinks or special evenings under the Seoul sky.

Wicker Park West

Jamsil

A spacious brunch café and specialty coffee shop with stunning views of Seokchon Lake's west side and Lotte World Tower. Part of the trendy Songridan-gil café street near Jamsil, this location offers indoor seating with floor-to-ceiling windows and an outdoor terrace perfect for enjoying the lakeside atmosphere.

Wildduck Canteen

Itaewon

A natural wine bar with a laid-back, homestyle vibe in the hillside neighborhood of Haebangchon. Opened by friends from the fashion industry, Wildduck Canteen attracts a young, hip crowd in their 20s and 30s seeking unpretentious natural wines and comforting canteen-style food. The green awning marks this welcoming spot where daytime brunch transitions seamlessly into evening wine sessions.

Cafe Yeonmujang

Seongsu

A stylish rooftop cafe perched on the 8th floor of Seongsu-dong's tallest building, offering breathtaking panoramic views of Seoul's trendiest neighborhood. Named after the historic street where Joseon era soldiers once practiced martial arts, Cafe Yeonmujang has become one of Seongsu's most sought-after destinations for its stunning views and sophisticated atmosphere.

Yeonnam-dong

Hongdae

A trendy neighborhood next to Hongdae known for its cozy cafes, indie bookstores, and the beautiful Gyeongui Line Forest Park.

Youhan

Itaewon

A small, chic Thai bistro hidden in the winding alleys of Hannam-dong that earned a Michelin Bib Gourmand selection. Founded by Chef Kim Yu-han, who attended culinary school in Thailand, Youhan brings authentic Thai flavors with a creative twist to Seoul's sophisticated dining scene.