Seoul Pastry (서울페이스터리 연남점)
A hidden gem in Seoul's Yeonnam-dong area, Seoul Pastry has carved out a niche for itself with its exceptional cronuts and creative pastry creations. Tucked away in a quiet corner of one of Seoul's most hip neighborhoods, this small but mighty bakery has developed a loyal following among locals and tourists seeking unique dessert experiences.
Shoto Patisserie
Gangnam
An exquisite Japanese shortcake specialty patisserie run by husband-and-wife chefs trained at Shilla Hotel for 13 years. Shoto has earned Blue Ribbon recognition multiple times for their exceptional craftsmanship. Their signature cakes, including the Jeju Apple Mango Short and Earl Grey Grapefruit, showcase delicate layers and premium ingredients that have made this one of Seoul's most sought-after dessert destinations.
Shoto Patisserie
Gangnam
Shoto is Apgujeong's most coveted shortcake destination, where seasonal fruit-topped cakes disappear within hours of opening. Run by a Shilla Hotel veteran who graduated from Tokyo's prestigious confectionery school, this elegant patisserie showcases Japanese-style shortcakes with pristine presentation and luxurious flavors.
Sim Sejeong Cafe (심세정)
One of Shindang-dong's most beloved bakeries and cafes, Sim Sejeong has become a cornerstone of the "Hip-dong" transformation. This artisanal bakery combines traditional baking techniques with contemporary flavors, creating a perfect blend of nostalgia and innovation that draws locals and visitors alike.
Simsejeong
A charming bakery cafe housed in a converted 1959 grain warehouse, preserving its vintage industrial atmosphere. The spacious interior maintains the original warehouse character while serving fresh bread and quality coffee near Chungmu Art Center.
sobb
Hannam
Bringing the laid-back spirit of Jeju's beloved Wiee café to Seoul's sophisticated Hannam-dong, sobb is a refreshing morning destination nestled among embassy residences on a quiet hill. The café opens as early as 7:30 AM, making it ideal for early risers wanting quality coffee and fresh pastries before the city wakes up.
Soha Salt Pond
Insadong
A charming salt bread specialty cafe housed in a beautifully renovated traditional hanok in the heart of Ikseondong. Known for their signature salt bread (소금빵) with various unique flavors including milk cream, truffle, and mentaiko, this bakery has become one of Seoul's most sought-after bread destinations.
Songjeong Coffee
Seongsu
A charming cafe in Seoul's rising Songjeong-dong neighborhood, often called the "Second Seongsu-dong." This converted house sits along the peaceful Jungnang Stream embankment path, offering a serene retreat with river views and spacious multi-level seating.
STEREOSCOPE Coffee Apgujeong
Gangnam
American specialty coffee roaster STEREOSCOPE opened its first Korean location in April 2025 at Galleria Department Store's West luxury hall gourmet section. This carefully curated coffee shop brings STEREOSCOPE's renowned American specialty coffee culture to Seoul's upscale Apgujeong district. The minimalist interior design reflects the brand's aesthetic, creating an elegant space to enjoy high-quality single-origin coffees and signature blends from this respected U.S. roaster.
Susanghan Bagel
Hongdae
Located near Sinsu Station in Hongdae, Susanghan Bagel is a bagel specialty bakery cafe that offers a cozy and warm atmosphere reminiscent of French bakeries in Europe. The shop has gained significant popularity among bagel lovers for its variety of bagels and desserts, particularly known for their chewy and soft texture.
Suyeonsanbang
Suyeonsanbang is Seoul's first traditional hanok tea house, housed in the former residence of renowned Korean author Lee Tae-jun. Nestled on the slopes of Bukaksan Mountain in the serene Seongbuk-dong neighborhood, this historic hanok offers a peaceful retreat where literary history meets traditional Korean tea culture.
Suyeonsanbang (수연산방)
Insadong
A historic traditional Korean tea house nestled in the hills of Seongbuk-dong, housed in the former residence of renowned writer Lee Tae-jun (pen name Sang-heo). Since 1998, this serene hanok has served as a gathering place for those seeking respite from the city's bustle.