Amorepacific Museum of Art
A stunning contemporary art museum located in the iconic Amorepacific headquarters designed by David Chipperfield. Opened in 2018, the museum features world-class exhibition spaces showcasing both Korean and international contemporary art, along with the APMA Cabinet and apLAP art library, creating a comprehensive cultural destination with completely free admission.
Arc N Book
A modern lifestyle bookstore and cultural complex in Euljiro's historic district, combining curated books with design products and a cozy cafe. Famous for its stunning "book tunnel" entrance and blend of literary culture with contemporary lifestyle offerings.
Seoul Bamdokkaebi Night Market - Yeouido
Seoul's most vibrant night market featuring international cuisine, handmade crafts, and live performances along the scenic Han River at Yeouido Hangang Park.
Banpo Rainbow Fountain
Gangnam
The world's longest bridge fountain, officially registered in The Guinness Book of Records in 2008 at 1,140 meters in length. Operating since April 2009, the Moonlight Rainbow Fountain features 200 lights illuminating spectacular dancing jets of water in vibrant rainbow colors. The fountain draws water directly from the Han River and recycles it, pumping 190 tons per minute.
Bukak Skyway Palgakjeong Pavilion
A spectacular observation pavilion perched at 345 meters altitude on Bugaksan Mountain, offering breathtaking panoramic views of Seoul including Namsan Tower, the Han River, and the city's modern skyline alongside ancient fortress walls.
Bukchon Hanok Village
Insadong
A preserved traditional village with hundreds of hanok (traditional Korean houses), narrow alleyways, and stunning views.
Changdeokgung Secret Garden
A UNESCO World Heritage Site featuring a stunning hidden garden that served as the royal family's private retreat. The secret garden (Huwon) showcases traditional Korean landscape architecture with serene ponds, pavilions, and ancient trees covered in winter snow.
The Forest Choso Chaekbang
A unique bookstore cafe perched on Inwangsan Mountain, housed in a beautifully converted old police station from 1968. The space features stunning glass walls that frame panoramic views of the Seoul skyline, creating an unforgettable atmosphere for reading and relaxation. Known for its freshly baked bread and desserts, Choso Chaekbang also hosts occasional book talks and intimate music concerts, making it a cultural hub as well as a serene retreat.
SEA LIFE COEX Seoul Aquarium
Gangnam
South Koreas largest aquarium in the heart of Gangnam, featuring over 650 species and 40,000 marine animals. Located inside Starfield COEX Mall, this impressive underwater world offers encounters with sharks, rays, penguins, and mesmerizing jellyfish displays—perfect for rainy days and winter dates.
cooKorean Cooking Class
An authentic Korean home cooking class led by certified chef Jomin, featuring a traditional market tour and hands-on cooking experience. Located near the vibrant Mangwon Market, this intimate class teaches you to prepare beloved Korean dishes like kimchi, bibimbap, and bulgogi while exploring local ingredients and food culture firsthand.
Culture Station Seoul 284
A beautiful example of adaptive reuse, Culture Station Seoul 284 transforms the historic former Seoul Station building into a vibrant cultural space. Constructed in 1925 during the Japanese colonial period, this iconic red-brick structure served as Seoul's main railway station for over 80 years before being designated as Korea's Historic Site No. 284.
Daelim Changgo
Seongsu
A former 1970s rice mill transformed into a stunning cultural complex in the heart of Seongsu-dong. This iconic red-brick warehouse preserves its industrial heritage while hosting a gallery, cafe, and bar under soaring ceilings with original steel columns.